Wind Energy - Visual Impact Services

Macro Works is the premier provider of visual impact analysis and graphics to the Irish wind industry, a position we have held for over a decade. We have significantly aided in the consenting of numerous wind developments - from single turbine autoproducer sites to 200 turbine offshore wind parks.

With over 80 wind energy proposals to our credit – many of which have achieved planning consent – we are firmly a step ahead of our competitors. We retain many of the top Irish wind energy companies as clients and are the visual consultant of choice for numerous planning, engineering and environmental firms.

Macro Works operates to the highest international standards for photomontage and offers both the experience and attention to detail necessary to help bring planning proposals to their successful conclusion.

MacroWorks operates to the highest international standard

Macro Works keeps abreast of international research regarding wind energy in the environment, its acceptability or otherwise, and the challenges it faces as an element in our modern landscape.

We follow the most rigorous of international best practice in the preparation and portrayal of our mapping and photomontages to ensure that our clients' projects stand up to scrutiny and that the public and planners have the very best information to hand with which to base their opinion and/or make a decision.

MacroWorks brings effective solutions to the table

When the potential visibility (visual impact) of turbines becomes a critical issue in the planning/consenting process for a new wind project, you need to know that your team has the experience to dig deep and deliver viable alternatives that keep sight of the project's crucial economic objectives.

Macro Works has used its experience from over 12 years of visual consultancy on 80+ wind energy projects to develop unique tools and processes that help to visually optimise and enhance turbine layouts. Employing these at the project outset minimises the potential for more costly changes later on. Such tools include Reverse Viewshed Layout Optimisation, Route Visibility Analysis and Interactive Design Studio.

Macro Works clients are aware of the cost-benefit of our optimisation tools and engage us at the project outset as a matter of course.

Reverse Viewshed and Layout Optimisation

This process utilizes our experience of terrain analysis and viewshed to pre-determine the best locations for tall structures (e.g. wind turbines, pylons, masts) and keep visibility to a minimum. This is regularly requested at the outset to identify areas within the site boundary that will potentially impact upon sensitive locations.

Route Visibility Analysis

Standard viewshed doesn't account for the significant non-landform screening that can occur between a viewer and a proposed development. The level of visibility is therefore often grossly over-stated. Our process of Route Visibility Analysis utilizes in-car custom GIS tools and Video-GPS to measure, categorise and map screening elements along route corridors and offers a cost effective true statement of visual exposure.

On-Site Interactive Design Sessions

Macro Works has both an in-house design room and a portable design rig for layout design sessions at client offices. This comprises 2 large screens for interactive 2D and 3D GIS and enables changes to layout to be viewed from specific locations in realtime. Usually attended by clients, project managers and LVA consultants – this provides the optimal environment for a productive and creative design session.

MacroWorks - cost effective - premium service

We regularly hear from new clients: 'we are not sure that we can afford the level of service offered by Macro Works'.

First – despite our premium service level, our prices are surprisingly cost competitive. Furthermore, it doesn't matter whether it is a single turbine being applied for or an offshore wind park with hundreds of turbines; we apply the same level of service and attention to detail to all projects, irrespective of scale or price.

Second – with experience comes efficiency. We have analysed our workflow and have successfully automated many of our processes. Not only does this improve the consistancy of quality and significantly reduce the potential for human error, but it also allows us achieve rapid turn-around times (post photography) and pass cost savings onto our clients.

Third – we are in the business of doing business. We realise that the overall spend on such projects can be significant and that it is necessary to keep costs down wherever possible. It is in our interest as team members that projects are initiated and progress swiftly to a successful conclusion – within budget.

Just consider - if cost wasn't an issue you would endeavour to use the best consultants to get your project successfully over the line first time. Talk to us and see which one of our price plans fits your budget.


…. the consistent quality of photography and simulations provided by Macro Works since 2000 has played an important role in achieving planning for many Airtricity projects, not least the Arklow Bank Offshore Wind Park in the Irish Sea (600MW). Macro Works comes highly recommended ….

Torben Andersen (2007) / Executive Director / Mainstream Renewable Power


…. The visual package prepared by Macro Works for our offshore planning was excellent. In spite of tight deadlines and complex requirements, their expertise and knowledge of visual analysis and photomontage gave us the confidence to leave the visibility study entirely in their hands. We were very impressed with the end result and have since received very positive feedback from several parties to commend their work. We strongly recommend Macro Works …..

Brian Britton / Managing Director / Oriel Wind Farm Ltd


Saorgus Energy is developing a 145 turbine wind farm on the Kish and Bray Banks which is located 10km off the East coast of Ireland. We engaged the services of Macro Works to carry out a full visual study for the wind farm and the quality of the output was exceptional. A very challenging aspect to this project was the requirement for a large number of cumulative photomontages to be prepared to document the interaction of the project with other planned and permitted offshore projects. Macro Works responded to this challenge with insight and succeeded in meeting very tight delivery deadlines.

Damien Courtney / Head of Operations / Saorgus Energy Ltd

Let us help you achieve a positive result with our landscape-led approach to design

Specialists in Offshore Design, Visual Analysis and Photo-Simulation

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Capturing the shots that count